Cargill releases newest shopper insights report and modern well being and vitamin merchandise at FIC 2023

March 17, 2023 by Asia Meals Journal

The twenty sixth Meals Elements China will likely be held on the Shanghai Nationwide Exhibition and Conference Middle from March 15 to March 17. With the theme Unlocking nature’s potential, Constructing a more healthy future, Cargill, taking part for the fifteenth time, won’t solely current a variety of well being and nutrition-focused modern meals and options, however may even launch its newest proprietary TrendTracker research on Asia and the globe. Dedicated to performing as a connector, Cargill supplies Chinese language shoppers and clients with {industry} insights and tendencies, serving to clients keep a aggressive edge within the ever-evolving meals market.

With forward-looking market insights and a deep understanding of its clients, Cargill showcases greater than 40 merchandise and options from its starches, sweeteners and texturizers, and cocoa and chocolate companies. These merchandise and options align with shopper tendencies highlighted in Cargill’s TrendTracker 2023 research, with a robust give attention to Well being & Diet and Indulgence, reflecting Cargill’s complete options and new answer improvements. Product highlights at this 12 months’s FIC embrace:

• Oliggo fiber^TM chicory root fiber – That is the very first time for Cargill to carry the veil on Oliggo Fiber^TM model and Oliggo-Fiber^TM chicory root fiber merchandise in China. A prebiotic, Oliggo-Fiber^TM chicory root fiber is wealthy in dietary fiber.
• Portfolio of stevia sweeteners — pure steviol glycoside model Truvia^{, compound steviol glycoside sweeteners Unistevia. The merchandise are of pure origin and extracted from stevia leaves with Non-GMO Undertaking Verified and are good for oral well being.}
• EpiCor postbiotic — Backed by over 75 years of experience, EpiCor postbiotic is an ingredient that’s the results of a specialised anaerobic fermentation course of. Eight human scientific research and 7 preclinical research have proven that EpiCor postbiotic can beneficially modulate the intestine microbiota.
• Radipure^TM pea protein — makes use of non-genetically modified (non-GMO) peas from Canada as supplies with wonderful digestibility and balanced amino acid profile.
• Cocoa and chocolate — together with Gerkens ^{DL68 cocoa powder and Ghana spirit GHA24. Gerkens DL68 is a tasty barely alkalized cocoa powder made with rigorously chosen cocoa beans from Asia and West Africa, with excessive colorability and a long-lasting chocolate style. The excellence of cocoa spirit from Ghana is made doable by rigorously choosing the single-origin cocoa beans and additional enhancing the flavors throughout a completely managed low-roasting course of, leading to a wealthy and long-lasting chocolate taste on your confectionery creations.}

Well being turns into a brand new meals key phrase within the post-epidemic period

Along with Cargill’s product exhibition stand, Cargill’s TrendTracker 2023 report launched throughout FIC is one other spotlight. Primarily based on the research derived from the evaluation of varied market analysis reviews, there will likely be larger purchases of well being and wellness meals, in addition to a give attention to meals security, comfort and a rise in e-commerce. Cargill’s TrendTracker 2023 report shares its proprietary insights into macro tendencies globally and in APAC. The report focuses on 4 vital macro tendencies:

1. Wholesome for me. Right now’s shopper takes a extra holistic, proactive and preventative strategy to well being. A holistic strategy considers not solely bodily well being, but additionally psychological and emotional well-being. There appears to be an growing tolerance and even appreciation of science, experience and meals expertise. As well as, increasingly more shoppers are in search of historically indulgent meals and drinks with a more healthy spin.
2. Expertise it. Shoppers connect nice significance to experiences. They need to take management of their very own food plan and benefit from the merchandise they love with out guilt or disgrace. In the case of foods and drinks, style is a desk recreation, however the expertise may be enhanced in lots of inventive methods, as shoppers worth shock and delight.
3. Aware consumption. Shoppers at this time search to maximise worth when buying meals and drinks. As well as, many shoppers see their purchases as a mirrored image of their values ​​and need to make selections that help the atmosphere and different social causes they care about, they usually count on transparency from manufacturers to assist them accomplish that.
4. Simplify my life. With shoppers dwelling nearer to dwelling today, they’re in search of quicker and simpler methods to obtain, put together and clear up meals. Omnichannel purchasing has accelerated in recent times and there’s no going again as a result of shoppers have gained a greater understanding of how expertise could make their every day duties extra handy.

Because the Plan of Well being China 2030 was revealed and carried out in 2016, Well being China has develop into a nationwide technique. As well as, because of the COVID-19 pandemic, shoppers are way more conscious of vitamin and well being than earlier than, and their desire for wholesome meals has considerably improved, which corresponds to the outcomes of Cargill’s TrendTracker 2023 report.

Primarily based on a deep perception into shopper preferences and enterprise alternatives, Cargill is domestically based mostly and globally oriented. By combining intensive world capabilities with deep regional experience, Cargill supplies its meals {industry} clients with the newest expertise, analysis findings, threat administration and industry-best options, consistently creating tailor-made portfolios to assist clients win within the native market.

Innovation is one other key think about realizing the purchasers’ imaginative and prescient. Cargill’s native market groups are a supply of inspiration, co-creation and innovation, serving to clients unlock the long run with pace and agility. With unmatched meals options at their facet, Cargill allows clients to remain forward of the competitors and regulatory atmosphere at this time and tomorrow. Cargill has two innovation facilities in Shanghai and Beijing to drive innovation round new merchandise, new flavors and new menus within the areas of meals components, animal protein, and many others. Along with China, Cargill additionally has innovation facilities in Singapore and India to help its Chinese language clients’ progress ambitions throughout of the APAC area.

The capabilities and innovation we convey to FIC will assist clients higher meet shopper wants within the Chinese language market, stated Ming Peng, managing director of Cargill Meals Elements for North Asia and Australia. Having been within the Chinese language marketplace for over 50 years, Cargill has labored onerous to share the experience we have now constructed up in our world follow with the Chinese language market. Trying ahead, Cargill will proceed to play the position of connector within the meals {industry}, leveraging our intensive product portfolio, manufacturing and innovation capabilities and world insights to assist our clients develop wholesome, scrumptious, modern and sustainable merchandise that meet altering shopper tendencies. We need to stay not solely the main meals ingredient provider trusted by our clients, but additionally their companion of selection for innovation and progress.