March 27, 2023
Nak and the UTMB World Sequence be a part of forces to supply a extra sustainable sports activities diet expertise in any respect assist stations
Chamonix (France) March 2023 /ENDURANCESPORTSWIRE/UTMB World Sequence has partnered with Nak, the efficiency diet and hydration model made for path and extremely runners, to deliver sustainable gasoline to the worldwide path working neighborhood.
Because the Official On Course Sports activities Diet and Sports activities Hydration Provider of the UTMB World Sequence, Nak will present vitality bars, waffles and drink mixes at assist stations throughout all 35 UTMB World Sequence Occasions globally, together with at this yr’s pinnacle occasion, the UTMB World Sequence Finals at UTMB Mont-Blanc. Due to Nak’s increasing product portfolio, gels and purees will even be obtainable later this yr. The merchandise present long-lasting vitality powered by high-quality and sustainable elements that assist runners go additional and additional. Nak will even present diet plans by their app to all runners to help their preparation.
UTMB Group CEO Fredric Lnart mentioned: As Nak has grow to be a world provider of the UTMB World Sequence, we need to deliver a brand new diet and hydration expertise to our path working neighborhood worldwide. Nak’s experience in sports activities diet will assist us ship a variety of diet merchandise throughout all distances to our runners. We’re very proud to welcome one other model to our ecosystem with a B Corp certification.
MADE FOR TRAIL AND ULTRA RUNNERS
Nak is a pioneer within the growth of efficiency diet and hydration for path and ultra-distance runners. Developed to satisfy the precise wants of ultra-distance athletes, Nak Extremely Vitality™ merchandise had been created with insights from elite runners resembling Mathieu Blanchard and Marianne Hogan, who positioned second within the 2022 males’s and ladies’s UTMB races.
Nak was created in 2016 by passionate athletes Minh-Anh Pham and William Walcker, who understood that diet was the important thing to efficiency. The pair additionally shared a deep ardour for environmental points and due to this fact created an answer that used sustainable proteins to gasoline their sport.
Nak CEO William Walcker mentioned: UTMB is the final word path working journey. From native occasions to the distinguished UTMB World Sequence Finals in Chamonix, hours upon hours of driving require our toes to burn correctly. Athletes know that diet is vital to efficiency and through the years Nak has developed an experience in sports activities diet for ultra-distance athletes. Our dietary merchandise will assist 1000’s of decided athletes obtain their dream of finishing the UTMB World Sequence races – whatever the situations.
PRESERVE YOUR PLAYGROUND
Nak’s slogan, Burn your extremely, save your playground completely embodies the model’s method to diet. From selecting sustainable protein and accountable sourcing, to the corporate’s B Corp Certification, Nak at all times acts with the preservation of mountain playgrounds in thoughts, making a constructive influence for generations to return. All merchandise are made with sustainable proteins and non-GMO elements.
UTMB World Sequence occasions happen in probably the most stunning locations on the planet and purpose to protect our playgrounds for path runners and the broader neighborhood to benefit from the mountains. Respect for the atmosphere and folks is among the founding rules of the UTMB World Sequence, and collectively Nak and the UTMB World Sequence purpose to supply a extra sustainable sports activities diet expertise to runners of all ranges who will take part in UTMB World Sequence occasions all through Asia, Oceania, Europe, Africa and the Americas in 2023.
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About Nak
Nak was born in Canada with one mission: to construct probably the most environment friendly and sustainable gasoline for ultra-distance athletes. Since 2016, Nak has developed a variety of modern sports activities diet merchandise that assist path and extremely runners carry out with out gastrointestinal discomfort. Made with sustainable and non-gmo elements, its merchandise cowl all of the dietary wants of ultra-distance athletes: vitality, hydration and restoration. In 2021, Nak acquired the B Corp certification, which signifies that the corporate has been verified as assembly the best requirements of social and environmental influence. From selecting sustainable protein and accountable sourcing to giving again to native communities, every part Nak does is designed to assist path runners obtain their full potential whereas sustaining their playground. Discover out extra at www.naak.com.
About Nak Extremely Vitality™
Developed in shut collaboration with elite athletes at Nak Lab, the manufacturers Extremely Vitality™ bars, waffles and drink mixes present full diet for extremely distance runners. Along with offering carbohydrates and electrolytes, Nak-performance diet and hydration merchandise present the best steadiness of full proteins (EAAs and BCAAs) to scale back muscle fatigue throughout long-term exertion. In the present day, 1000’s of elite and beginner athletes around the globe use Nak to discover new playgrounds and redefine what’s bodily doable. Nak is distributed in +300 shops in North America, Europe and Asia. For the most recent updates on Nak, comply with us on Instagram.
UTMB World Sequence
The UTMB World Sequence is the world’s final path working circuit, uniting the game’s greatest stars and passionate runners by the perfect, main worldwide occasions in probably the most gorgeous places. Constructed on a ardour for the mountains with sustainability on the coronary heart, the UTMB World Sequence provides all path runners the prospect to expertise the UTMB journey around the globe, with occasions happening in Asia, Oceania, Europe, Africa and the Americas. It’s the solely place the place runners can start their quest to UTMB Mont-Blanc, France, the place the distinguished UTMB World Sequence Finals can be held. For extra data, go to www.utmb.world.
About UTMB Group
Because the creation of UTMB Mont-Blanc in 2003 by a gaggle of passionate mates, the UTMB Group has been the driving drive behind the event of path working. The UTMB Mont-Blanc is the top of the sporting occasion, and yearly 10,000 runners earn their place on the beginning line. UTMB Group additionally pioneered the LiveTrail know-how, an modern digital service that helps the administration of endurance races. Revered by tons of of 1000’s of athletes, UTMB has grow to be a world, premium and main model. In Could 2021, UTMB Group partnered with The IRONMAN Group to launch the UTMB World Sequence, now in its second yr, bringing collectively lots of the finest worldwide occasions on the planet to offer unique entry to the game’s pinnacle occasion, UTMB Mont-Blanc. The UTMB World Sequence is constructed on the basic rules of UTMB Mont-Blanc: to surpass oneself; honest play; respect for folks and the atmosphere; and solidarity. Discover out extra at www.utmb.world.
About TheIRONMAN Group
The IRONMAN Group operates a world portfolio of occasions that features the IRONMAN Triathlon Sequence, IRONMAN 70.3 Triathlon Sequence, 5150™ Triathlon Sequence, Rock n Roll Operating Sequence, IRONKIDS, World Triathlon Championship Sequence, main working occasions together with the Commonplace Chartered Singapore Marathon ™ and City2Surf, UTMB World Sequence occasions together with the Canyons Endurance Runs™ by UTMB, Tarawera Ultramarathon by UTMB and Extremely-Path Australia™ by UTMB, Epic Sequence™ mountain bike races together with the Absa Cape Epic, highway biking occasions together with the Haute Route and different multi-sport races. The IRONMAN Group is the most important operator of mass participation sports activities on the planet, bringing the advantages of endurance sports activities to a couple of million individuals yearly by the corporate’s huge providing. When it comes to the total athlete expertise, the corporate’s portfolio additionally contains FulGaz Digital Biking, probably the most practical indoor driving expertise linked health software geared toward making ready athletes for real-world occasions. Because the inception of the long-lasting IRONMAN model and its first occasion in 1978, athletes have confirmed that ANYTHING IS POSSIBLE by crossing end strains around the globe. Starting as a single race, the IRONMAN Group has grown to grow to be a world sensation with tons of of occasions throughout 55+ international locations. The IRONMAN Group is owned by Advance, a personal family-owned firm. For extra data, go to www.ironman.com/about-ironman-group.
CONTACTS
| UTMB World Sequence Worldwide Media Inquiries
presse@utmb.world Sabina Mollart Rogerson Worldwide Press Supervisor t: +44 7922 140148 |
Nak media inquiries
Advertising and marketing@naakbar.com Minh-Anh Pham Advertising and marketing Director t: +1 514-882-5481 |